What Do High Performers Really Want?

What do World Cup winners, Olympic champions, Oscar-winning actors, and CEOs all have in common? They demand excellence—not just from themselves but also from the teams and experts they choose to work with.

Drawing from 20 years of experience supporting elite athletes, entertainers, and business leaders, I’ve uncovered the surprising truths about what high performers really look for in a coach or consultant. It’s not just about expertise or proven systems; it’s about trust, tailored solutions, and a deep understanding of their unique challenges.

In this blog, I explore:

The red flags to watch for during initial consultations.
Why trust-building is a two-way street.
How high performers vet experts in the age of “instant gurus.”
Want to know the secret to working with the 0.01%? Read the full article and discover the lessons I’ve learned from the world’s top performers.

Exploring the need to capture further data over 24 hours with athletes and other ‘talent’ – and whether acoustic AI has the potential to help..

Exploring with issues with the current corporate wellbeing landscape, and how are more strategic, performance-focussed, approach can yield greater results and return on investment (ROI).

My first article of the series, looking at some of current and future problems we are facing within human performance, and how could new innovations help bridge the gap.