I’m James Collins
A distinguished specialist in human performance and nutrition.
For the last 15 years I’ve worked extensively with Arsenal FC, Chelsea FC, France Football (2018 World Cup winners), England football, UEFA and Team GB Olympic medalists, PGA Golf major winners, through to headline musicians, FTSE 100 companies and executives.
I’ve also applied my principles to the public for the last 15 years through my Harley Street practice and work as past-president of The Royal Society of Medicine’s Food and Health Forum.
I’m the author of the critically acclaimed book The Energy Plan (Penguin Random House) which focuses on the key principles of fuelling for peak performance. I’ve been a columnist Telegraph and BBC Columnist and my work has also been covered on CNN, BBC 1 and the BBC World Service.
My team at INTRA Performance Group, provide performance solutions to some of the world’s leading individual talent and organisations, alongside employee nutrition and research and innovation projects.
I’m Investment Principal with Skin in the Game investment group. Focussing on; investment strategy, deal origination, and due diligence, for investment opportunities across sport, performance, health and fitness.
My workflow brings together a diverse group of stakeholders, from human performance, science and medical experts, data scientists, private equity firms and VC’s along with legal and IP specialists.
Through my content, I now plan to share more of what I’m exploring, building and learning…