It’s time to pick up the pen again, I thought. I hadn’t really worked on anything meaningful since my first book, The Energy Plan, in 2019. 

Where to start…Where to start?

Well, as a small business owner within the field of human performance, many of my conversations each week are around what the future looks like; within sporting organisations, the business workplace and for our individual talent in both sport and entertainment.

What are the current and future problems we are facing within human performance, and how could new innovations help bridge the gap?

An advisor of mine recently laid down the gauntlet to me: “Present your thinking and rationale in public. It doesn’t need to be a published book or scientific paper, but get it out there.”

So that’s what this is. To share some of the insights and conversations I’m having within my different projects, from both a business and wider cultural perspective.