Forget the background music at your favourite cafe. There is absolutely no way you can go for a coffee in London (and I’m sure most cities) without hearing the murmurs from different tables…

“So, how are you using AI? How do think it will affect our sector?”

There is no question that the noise around AI has reached fever pitch. And the stakes are high: The generative AI market has already produced 13 unicorns (reaching a $1B+ valuation), taking an average of 3.6 years, around half the average time of a unicorn to reach this status!

I’ve spoken to many different entrepreneurs over the last 6 months, looking to place their bet in this rapidly evolving space, alongside early-stage investors who are opening up their investment theses to accommodate.

It’s time to pick up the pen again, I thought. I hadn’t really worked on anything meaningful since my first book, The Energy Plan, in 2019. 

Where to start…Where to start?

Well, as a small business owner within the field of human performance, many of my conversations each week are around what the future looks like; within sporting organisations, the business workplace and for our individual talent in both sport and entertainment.

What are the current and future problems we are facing within human performance, and how could new innovations help bridge the gap?

An advisor of mine recently laid down the gauntlet to me: “Present your thinking and rationale in public. It doesn’t need to be a published book or scientific paper, but get it out there.”

So that’s what this is. To share some of the insights and conversations I’m having within my different projects, from both a business and wider cultural perspective.